Product Intelligence Widget
Install a Salesperson on Every Product Page
One <script> tag. Five minutes. Transform dead product pages into knowledgeable advisors that answer every question, show honest limitations, and cite their sources.
Progressive Disclosure
Three layers: Hook, Details, Deep Dive
Not every visitor wants the same depth. The widget progressively reveals information based on engagement — from a quick glance to a deep research session.
The Hook
Contextual specs with percentile bars. “1,640g — lighter than 72% of modular helmets.” Instant understanding without domain expertise. 2-3 seconds to grasp.
The Details
Smart Negatives, full spec comparisons, Living FAQ. The visitor clicks to learn more — and finds every answer they would normally research across 15 tabs.
Honest Limitation
Not for track racing — no SNELL/FIM
The Deep Dive
AI Product Advisor for free-form questions. Trust Provenance for verification. The full research session that used to span 15 tabs, now on one page.
Trust Provenance
Weight confirmed by 4 independent sources
Widget Features
Five features that replace 15 open tabs
Contextual Specs
“1,640g” means nothing to most buyers. “Lighter than 72% of modular helmets” means everything. Every numeric specification is positioned against the full category landscape using percentile bars. This is math, not opinion — computed from category-wide statistics.
Green/yellow/red indicators deliver instant understanding without domain expertise. A customer doesn’t need to know if 84 dB is loud — the widget shows “quieter than 68%” instantly.
Smart Negatives
The widget voluntarily shows what the product is not good for. Every marketing instinct says this is suicide. But it’s the most strategically powerful feature in the system.
- Trust Transfer: The peacock’s tail principle. The cost of the signal proves its authenticity. Honesty about limitations makes all positive claims more believable.
- Return Prevention: The track racer doesn’t buy the touring helmet. No return, no 1-star review, no shipping cost.
- AI Routing: AI shopping agents use Smart Negatives as precise routing signals. “Not for track racing” tells the agent exactly who this product is not for.
Smart Negatives
Not for track racing — no SNELL/FIM certification
Limited cold comfort below -15°C
Not compatible with third-party comms systems
Living FAQ
Not “What’s your return policy?” but “Can I wear glasses with this helmet? Yes — 31 verified purchasers confirm glasses comfort.” 50-100 product-specific Q&As generated from the intersection of verified product data and real customer review themes.
Wraps in FAQPage Schema.org markup for direct Google search result display. Your FAQ appears in Google before the customer even visits your page.
87 Q&As total · FAQPage markup
AI Product Advisor
A product-specific AI assistant on a very short leash. It uses RAG (Retrieval Augmented Generation) — searching a locked room of verified facts before generating any response. It’s physically incapable of making things up. It knows THIS product perfectly. It’s a specialist, not a generalist.
Customer asks:
“Is this compatible with the Cardo Packtalk?”
Advisor (from verified data):
“The C5 uses Schuberth’s SC2 system. It is not directly compatible with Cardo Packtalk, but Cardo offers a JBL adapter kit.”
Source: schuberth.com, cardo.com
Trust Provenance
In an era of AI-generated slop, fake reviews, and marketing fluff, Trust Provenance shows the receipts. Every fact displays how many independent sources confirmed it. It’s the difference between a blog post saying “trust me, bro” and a Wikipedia article with citations.
Footnotes for e-commerce. The end of “trust me, bro.”
The Death of the Static Brochure
Before and after
Before: The Static Brochure
Description
“Premium materials. High quality finish. Engineered for performance.”
Weight
—
FAQ
None
Competitive context
None
Customer opens 15 tabs to research · 60-70% never return
After: The Living Product Page
Contextual Specs
1,640g — lighter than 72% of modular helmets
Smart Negative
Not for track racing — no SNELL/FIM certification
Living FAQ
87 product-specific Q&As
Trust Provenance
Confirmed by 4 independent sources
Research time: 3-5 min · Conversion +25-40%
Technical Details
Lightweight, sandboxed, platform-agnostic
< 40KB
Total bundle size
JS + CSS. Smaller than most product images.
Shadow DOM
Style isolation
Zero CSS conflicts. Guaranteed to look right on any theme.
5 min
Installation time
One script tag. Copy, paste, done.
Any platform
Shopify, Shopware, WooCommerce...
Works everywhere HTML works. No plugin needed.
Installation
<!-- Add before </body> -->
<script src="https://widget.central.ai/v1.js"
data-customer-id="your-id"
data-theme="auto"></script>
The death of the static brochure
Your product pages deserve better than “Premium materials. High quality finish.” See the widget live with your own products.