Deep Dive
The Enrichment Engine
50-129 enriched fields per product. 10-20 web sources. Confidence-scored. Anti-hallucination checked. Follow a real product through every phase.
50-129
Enriched fields per product
10-20
Web sources scraped
67.6%
Multi-source validated
~10 min
Per batch, fully automatic
The 7 Phases
Follow the Schuberth C5 through every phase
Watch a real product transform from a sparse CSV row into the most complete product profile on the internet.
Phase 1: Import
CSV → Structured Records
What the seller uploads
title: "Schuberth C5"
ean: "4017765145231"
price: "549.00"
brand: "Schuberth"
description: "Premium modular helmet"
What Central creates
Category auto-detected: Motorcycle Helmets → Modular
5 fields imported at confidence 1.0
Product record created with UUID
Phase 2: Field Suggestion
Category Intelligence → Schema
AI analyzes the “Modular Motorcycle Helmets” category and suggests 87 fields that should exist:
Phase 3: Web Scraping
Product Identity → 10-20 Web Sources
SERP search discovers 14 relevant sources for the Schuberth C5:
+ 6 additional sources scraped and stored
Phase 4: Field Discovery
Web Pages → New Fields Found
Scraped pages reveal 12 additional fields the schema didn’t anticipate:
Total schema now: 99 fields
Phase 5: Extraction
Web Pages + Schema → Structured Values
AI extracts values for every field from every source. Example for “Weight”:
| Source | Extracted Value | Context |
|---|---|---|
| schuberth.com | 1,640g (±50g) | Official spec sheet |
| revzilla.com | 3.6 lbs (1,633g) | Product listing |
| webbikeworld.com | 1,648g (weighed) | Hands-on review, own scale |
| fc-moto.de | 1,640g | Technical data table |
Phase 6: Consolidation (Truth Engine)
Multiple Values → One Canonical Truth
Four sources reported weight. The Truth Engine consolidates:
4 independent sources agree within ±0.5% tolerance. Weighted by source authority. Manufacturer data prioritized.
Phase 7: Optimization
Intelligence → Channel-Ready Content
The enriched profile generates channel-specific outputs:
Google Shopping title
Schuberth C5 Modular Helmet | ECE 22.06 | 1,640g | Matte Black
Amazon keywords
schuberth c5 modular helmet ece motorcycle touring flip...
Smart Negative
Not for track racing — no SNELL/FIM certification
Contextual Spec
1,640g — lighter than 72% of modular helmets
Living FAQ
87 product-specific Q&As generated
Schema.org JSON-LD
Product, AggregateRating, FAQPage markup
Multi-Source Intelligence
Spies in 20 fortresses
Imagine you need to know the true weight of a helmet. You could ask the manufacturer. Or you could send spies to 20 independent fortresses — each one reporting back what they found. When 4 spies from 4 different fortresses independently report “1,640g,” you know it’s true.
That’s exactly what Central does. Each web source is an independent observer. They don’t coordinate. They can’t collude. When they agree, it’s because the truth is the truth.
Reports: 1,640g ±50g
Reports: 3.6 lbs (1,633g)
Reports: 1,648g (weighed)
Reports: 1,640g
Reports: about 1.6kg
Consensus: 1,640g · Confidence: 0.97
5 independent sources, weighted by authority
Conflict Resolution
When sources disagree, the truth engine decides
Real data is messy. Sources report different values. The Truth Engine uses weighted consensus, authority scoring, and recency analysis to resolve conflicts.
Example: Certification Conflict
Resolution: Manufacturer data (authority: highest) + 2 confirming sources override 1 outdated retailer listing. Canonical value: ECE 22.06 at confidence 0.97.
Enrichment by the numbers
50-129
Fields per product
10-20
Sources scraped
67.6%
Multi-source validated
0.82+
Display threshold
6
Violation types blocked
~10 min
Per batch
We understand your products better than you do
Let us enrich your catalog. In 30 minutes, you’ll see your products the way the internet sees them — and what’s missing.