About Central
Making Product Data Intelligent
We believe every product deserves to be understood. Not described — understood. That means verified facts, honest limitations, and intelligence that adapts to every channel where commerce happens.
Our story
From frustration to transformation
Central is built by SIXA AG, a Swiss technology company on a mission to solve one of e-commerce’s most fundamental problems: product data is broken.
We saw a $6 trillion industry where manufacturers mine gold — detailed specs, lab-tested measurements, carefully engineered innovations — only to smash it all into generic descriptions and copy-paste it everywhere. Meanwhile, customers open 15 browser tabs trying to find the real answers that should have been on the product page in the first place.
Product pages still say “Premium materials. High quality finish.” as if that tells anyone anything. PIM systems organize this emptiness beautifully but don’t create the intelligence. Manual copywriting doesn’t scale. And DIY ChatGPT hallucinates.
So we built the Product Content Operating System: a 7-phase AI pipeline that discovers, extracts, validates, and formats product intelligence from 10-20 independent sources — then delivers it perfectly adapted to every channel where commerce happens.
Make product data intelligent for the age of AI commerce
AI agents, LLMs, and shopping assistants are becoming the new storefronts. They don’t browse — they query. If your product data isn’t structured, verified, and machine-readable, you don’t exist. Central makes sure you do.
What we stand for
Our values
Precision
Every field is confidence-scored. Every fact is traced to its source. We don't guess — we verify against multiple independent references.
Honesty
Smart Negatives are a feature, not a bug. "Not for track racing" prevents returns and builds trust. We believe the best product data includes what a product can't do.
Intelligence
Raw data is just the beginning. Context is everything. "1,640g" is a number. "Lighter than 72% of modular helmets" is intelligence.
Trust
Multi-source validation, anti-hallucination checks, provenance tracking. In a world of AI-generated noise, verified product data is the ultimate differentiator.
Our team
Built by people who care about product data
We’re a team of engineers, data scientists, and e-commerce specialists building the future of product intelligence from Switzerland.
Team Member
Role · SIXA AG
Team Member
Role · SIXA AG
Team Member
Role · SIXA AG
Interested in joining us? Reach out at hello@central.app
Let’s build the future of product data together
Whether you’re a brand, seller, or webshop owner — we’d love to show you what Central can do for your catalog.