The Channel Router
Adapt Once, Publish Everywhere
Same gold, different shapes. Google needs a librarian. TikTok needs an influencer. Amazon needs a robot. Central speaks every channel’s language fluently.
One Source, Many Outputs
The canonical content set
The Enrichment Engine produces one canonical intelligence profile per product — confidence-scored, multi-source validated, anti-hallucination checked. The Channel Router then adapts this single source of truth into perfectly formatted content for every platform.
No more copy-pasting the same description everywhere. No more manually counting bytes. No more platform rejections. One enrichment run, every channel served.
Canonical Profile: Schuberth C5
87 fields · 0.97 avg confidence
Same data, perfectly shaped for each channel
Every Channel, Perfect
The same product, described six different ways
Each channel has different rules, different audiences, and different expectations. The same Schuberth C5 gets described completely differently for each.
Webshop SEO
The Librarian — structured, Schema.org-rich, FAQ-indexed
Meta Title
Schuberth C5 Modular Helmet | ECE 22.06 | 1,640g | Review + Specs
Output includes
Schema.org JSON-LD, FAQPage markup, Open Graph, 87 Q&As, contextual specs with percentile bars
Google Shopping
The De-Hyped Librarian — no superlatives, spec-driven, category-precise
Title (70 chars for mobile)
Schuberth C5 Modular Helmet | ECE 22.06 | 1,640g | Matte Black
De-Hype Filter
“BEST,” “Sale,” ALL CAPS stripped. Promotional language replaced with spec-driven facts. 6,000+ category node mapping.
Amazon
The Robot — 249 bytes, brand-model-type titles, benefit-first bullets
Backend Keywords (249 bytes)
schuberth c5 modular helmet motorcycle ece touring flip-up carbon shell communication ready glasses...
249 / 250 bytes used. UTF-8 encoded. Stop words stripped.
The 250-Byte Trap
One umlaut = 2 bytes. One byte over 250 and Amazon silently ignores ALL keywords. Your product becomes invisible. No human can reliably manage this.
Social Commerce (TikTok / Instagram)
The Influencer — scroll-stopping, entertainment-first
Example Hook
“Your helmet weighs HOW much? The Schuberth C5 is lighter than 72% of modular helmets. Here’s what they don’t tell you...”
Audience-segmented variants. Engagement-optimized. Same verified data, different energy.
European Marketplaces (Kaufland, eBay DE, Otto)
The Bureaucrat — compliance-first, German-only, spec-complete
Kaufland Requirements
German-language only. Complete GTIN. Full spec table. Category-specific mandatory attributes. No English terms in titles.
“Computer says Nein”
Miss a single mandatory attribute and Kaufland rejects the entire listing. No explanation. No partial approval. Central pre-validates every field before submission.
LLM Data Layer
The Data Scientist — machine-readable, confidence-scored, API-accessible
Product Knowledge Card
Structured JSON with every enriched field, confidence scores, source provenance, Smart Negatives, contextual comparisons. Accessible via REST API, Schema.org+, MCP server, and data feeds.
When ChatGPT asks about your product, this is what it reads.
Economics
The cost of copy-paste vs. intelligence
Manual / Agency
Central
Stop formatting. Start selling.
One enrichment run. Every channel. Perfectly formatted. Compliance-checked. Ready to publish.