"Can I wear glasses with this helmet?" 31 verified purchasers can confirm: yes. But nowhere on the product page does it say this. So the customer opens another tab. And another. And another.
This is the most overlooked opportunity in e-commerce: the FAQ that nobody writes but everybody searches for.
The Questions Your Customers Are Already Asking
Every product in your catalog generates 50-100 specific questions that real buyers want answered before purchasing. Not "What's your return policy?" — those are store FAQs. Product FAQs are different:
- "How loud is this helmet at highway speed?" (87 dB at 120 km/h)
- "Is the SC2 communication system included or separate?" (separate, €299)
- "Can I use this with a Cardo Packtalk?" (not directly — uses proprietary SC2)
- "How does the weight compare to the Shoei Neotec 3?" (100g lighter)
- "Is ECE 22.06 required or is 22.05 still legal?" (22.06 required since 2024)
Right now, these questions are being answered on Reddit, YouTube, motorcycle forums — everywhere except your product page. Every question that drives a customer off your page is a potential lost sale.
Why Nobody Writes Them
Writing 50-100 product-specific Q&As for every SKU is humanly impossible at scale. A retailer with 5,000 products would need 250,000-500,000 individual Q&A pairs. Even if you could write them, how would you validate the answers? How would you keep them current as products evolve?
The FAQ nobody writes isn't a laziness problem. It's a scale problem. And it requires a fundamentally different approach.
Living FAQ: Generated from Verified Data
Central's Living FAQ solves this by generating product-specific questions from the intersection of two data sources: the verified product intelligence profile (50-129 enriched fields with confidence scores) and real customer review themes extracted via Review Intelligence.
The result: 50-100 product-specific Q&As per product, each grounded in verified data. Not generic templates. Not hallucinated answers. Verified facts, formatted as the questions real customers are already asking.
The SEO Bonus
Here's where it gets interesting: the Living FAQ wraps in Schema.org FAQPage markup. This means individual questions can appear directly in Google search results as rich snippets. When someone searches "Schuberth C5 glasses compatible," your FAQ answer can appear right in the search results — driving traffic without any SEO effort on your part.
The FAQ nobody writes turns out to be the FAQ that Google loves to display. The content gap becomes a traffic source. And it's generated automatically from enriched data.
Always Fresh
Unlike static FAQs written once and forgotten, the Living FAQ refreshes when new reviews arrive, when enrichment re-runs, and when new customer interaction data reveals unanswered questions. It learns what customers care about and adapts.
The FAQ nobody writes? Central writes it. 50-100 questions per product. Verified. Indexed. Always current.